deinnovatie

Este es el cuarto en una serie de reportes que ofrece Accenture desde 2006, como parte de un programa de investigación enfocado en la identificación de nuevas alternativas de gestión para un mundo multipolar.

En este caso, el objetivo consiste en presentar las posibilidades en pleno desarrollo que genera la unión entre cambio tecnológico y multipolaridad global (“Future business models for high performance where technology and the multi-polar world meet“), haciendo foco en 6 nuevas fuerzas generadoras de mercados:

• Co-production between companies and their customers or suppliers
• New businesses that use IT to build new bridges between producers and customers
• Changes in the capability, reach and cost of IT
• Technology is unleashing consumerto-consumer content
• IT is allowing consumers to participate in peer-to-peer markets for the cooperative production of goods and services in tandem with other consumers
• Individuals are collaborating electronically to engage in cooperative consumption

Resulta un informe interesante con buena información, muy en línea con algunas de las preguntas de Tapscott en Wikinomics.

Algunas frases particularmente interesantes del informe:

Two trends that feature prominently in my conversations with business and government leaders are the acceleration of multi-polar globalization and the transformative potential of newly mature information technologies—including cloud, mobile and collaborative computing.

For companies and markets, the implications of these forces, even in embryonic form, are profound. Organizations have a great opportunity to harness these forces to their advantage to optimize, extend or even transform their business models. Locating and orchestrating the right global connections outside the organization become, perhaps paradoxically, the key to achieving an ever closer focus on the competitive essence of the business. Excellence in networks, relationships and datadriven insight will be required. Some of the necessary responses may seem counterintuitive. Throwing open the doors of the company will not come naturally. Broadening the field of dialogue takes time and effort; customer insight requires work. Yet these investments will help define competitive advantage for the future.

The economic landscape thatlies ahead will seem foreign andforbidding to many business leaders.Those who cling to old notions ofcompetition, who think in termsof linear value chains and wholive by yesterday’s definitions ofcustomers will find the landscapealien indeed.

Me interesa compartir con ustedes dos cartas que creo que vale la pena leer: la de Samuel Palmisano a los inversores de IBM por el ejercicio 2009, y la de William Green sobre la participación de Accenture en la reunión anual del World Economic Forum 2010.

En ambos casos aparecen referencias comunes a un mundo en fuerte proceso de transformación, con especial relevancia del concepto de multi-polar world.

Cada vez que leo cosas como estas, no puedo evitar pensar en que nadie es realmente responsable por lo que dice…

El que sabe, sabe...